• Sustainability through Longevity: While the biggest polluters in the outdoor industry compete to make the most noise about recycling and other green initiatives, Amundsen focus on what matters most: fewer products. Through the use of quality materials, technology and craftsmanship, Amundsen continuously make sure your timeless and versatile garments last for generations.
• Manufactured Locally: Made in Serbia

Amundsen clothing is named after one of the greatest explorers ever to walk the Earth. No pressure there then. In fact, the company’s co-founder, Jrgen Amundsen, is a relative of the legendary man himself, and the brand’s designs are based on classic styles from the golden age of exploration. Throw in a generous dash of 1960s Nordic ski resort chic and you’ve got a unique range of good-looking kit that’ll get you noticed in all the right ways.

However, there’s nothing old-fashioned about the way Amundsen’s gear performs. Ruggedly built from merino wool and waterproof triple-layer cotton, these are serious expedition-grade garments built for a Scandi outdoor culture – a concept that the Norwegians call ‘friluftsliv’, or ‘open-air life’. It’s the idea that time spent enjoying the freedom of the outdoors should be a core part of your life, since it enhances just about everything else. Now that’s something we can all get on board with.